Keyword Research

Firstly, I Identify relevant keywords and phrases related to the client's business and products. I use keyword research tools like Ubersuggest, Google Keyword Planner, and SEMrush to find keywords with high search volumes and low competition.

On-Page Optimization

After the Keyword Research, I optimized the title tags, meta descriptions, and headers (H1, H2, etc.) with target keywords and carried out keyword inclusion in-page URLs. To make the whole website look more crawlable I added high-quality, relevant, and unique content for each page, incorporating target keywords and optimized images with descriptive filenames and alt tags containing

      Analytics and Monitoring

I installed and configured Google Search Console and Google Analytics to track website traffic, performance, and search queries. With these, I could monitor key metrics such as organic traffic, keyword rankings, and conversion rates.

Technical SEO

While working on the technical SEO, I ensured that the website was mobile-friendly, and I added the Google site verification TXT record to the DNS server to verify ownership of the domain.

Content Optimization

To ensure regular updates of the website, I asked the client to supply valuable content which could be added to the pages. I used internal linking to connect related content within the website.

Off-page Optimization

On the off-page optimisation, I built backlinks from relevant Nigerian fashion websites and blogs through guest blogging and outreach. Engage with your audience on social media platforms to increase brand visibility and attract potential customers.

In this portfolio, I have samples from a website optimization that I recently carried out for a medium-scale fashion outfit. The company called Soel World of Creativity, also known as Soel World, is a Nigerian-based fashion design outfit that specializes in the designing and sewing of beautiful African dresses for women.

Its collections vary from modern African style to a mixture of African-European fashion tailored towards simply showcasing African beauty. Meanwhile, the fashion outfit had recently created a website, www.soelwold.com to better serve all its clients overseas, including Europe, the UK, the US, etc., by showcasing its collections, creating awareness, generating leads, and making a conversion.

However, despite the beauty of the website, it still struggles to attract organic traffic. I carried out a comprehensive SEO audit on the website to ensure it functions optimally and delivers accordingly, subject to the intent of the client. I optimized the website through these SEO steps of action.